Our Story

Aloha Gang — I'm Dr. Russ Rosen

I started my career as a chiropractor with a dream: to help as many people as possible achieve true optimal health. But I quickly realized something — being a great doctor wasn't enough. I needed 5 systems to run a successful practice, one of which was to learn how to communicate with my patients in a way that helped them truly understand the value of care.

That journey led me to develop what is now the Optimal Health Coaching System — a complete framework born from 31,000+ coaching sessions, decades of speaking at events around the world, and a deep commitment to the "Care vs. Scare true optimal health" philosophy. Over 25+ years I've coached chiropractors, QNRT practitioners, NET practitioners, naturopaths, acupuncturists, functional medicine doctors, applied kinesiologists, quantum neurology specialists, and those doing brain-based, neuro-emotional based, and nutritional-based work — the full spectrum of natural healthcare, including the techniques that most coaching programs don't understand and many coaches won't touch.

25+

Years Coaching Doctors

Lifetime Achievement Award recipient

UAC Top 20 Most Influential Chiropractors

31,000+

Coaching Sessions

More than virtually anyone in the profession

60+

Speaking Events

Worldwide chiropractic conferences

Under promise, over deliver, and DELIGHT our clients with great wellness tips

Our clients are the lifeblood of our business. Only by their tremendous success can we inspire this paradigm shift.

Growth and Balance

We take our clients business growth and lives extremely seriously. We acknowledge balance as an essential ingredient in the success for them, their families, teams, and communities.

Integrity

We do what's right without compromise. We are truthful, honest, and ethical. We walk our talk.

Drive

We have a passionate drive that benefits our clients. We seek continuous improvement, innovation and the achievement of big things.

Service

We treat everyone with love and respect. We go the extra mile.

Leadership

Our coaches, mentors, and programs educate, empower and inspire our clients to lead the world in healthcare's crucial paradigm shift.

Endurance

We are an enduring enterprise that helps our clients build profitable, impactful and lasting practices. We will never give up until we have accomplished our two goals: your success and healthcare's crucial paradigm shift.

Fun

We recognize fun as an essential ingredient of success.

Authenticity

We embrace our Individuality and allow you to embrace yours. Your authenticity will attract like-minded people to flock to your office and fuel this crucial paradigm shift.

Rebelliousness

We honor and support the rebellious nature of true health care practitioners! This paradigm shift will take a grassroots loving compassionate group of doctors to show people another way. It will take this rebelliousness nature of health care practitioners to cause this crucial shift.